Smart Marketing Basics



Marketing Your Thought Leadership

Here’s an inspirational story from Inc.com about entrepreneur, Michele Leder, who after getting laid off, parlayed her industry knowledge into a successful company.  She used a blog to market her thought leadership – a smart marketing play for any small business.  Marketing your industry expertise in the form of free articles on your website, case studies, professional tips and tricks, is a great way to build your brand, without investing a lot of money.  It helps you to build credibility, and to get you known within your industry.

Read her story by going to: http://www.inc.com/news/articles/2010/03/morningstar-acquires-footnoted.html

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