Smart Marketing Basics



Smart Marketing Starts with a Solid Message

I am inspired by a recent blog article from Marketing Sherpa, Writing Better Releases and Copy, http://bit.ly/bMUC4H, written by reporter Adam T. Sutton. He talks about how often he comes across press releases that don’t really say anything, but feature “gobbleygook”.  Or described another way, superlatives and hype.  The blog article goes on to cite some resources devoted to this topic, and also calls out the most commonly used “gobbleygook” phrases.   Check it out to see if you have been an offender. 

This topic hits near and dear to me, as creating good marketing, specifically press releases, starts with building a solid and clear message.  Developing and issuing press releases is a key promotional activity that can drive marketing leads and growth for your business.  However, most small and even medium- sized businesses struggle with crafting a short, succint, meaningful story before embarking on drafting news announcements. 

At a minimum, organizations should develop a company boilerplate description that is used consistently across all marketing communications.  This is the foundation upon which the marketing templates available from SMBmarketer.com, were built upon.  See our featured article, “Using Press Releases to Market Your Business“, available for free download at http://www.smbmarketer.com/featured-articles/

Advertisements

Trackbacks & Pingbacks

  1. New PR Tools Are Effective for Small Business Marketers « Smart Marketing Basics pingbacked on 6 years, 7 months ago

Comments



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: