Smart Marketing Basics



Press Release Tips for Small Business Marketers

As a small business owner trying to market your product or service, it’s important to stay focused on smart marketing basics, including using public relations, specifically press releases, to promote your company and your offerings. One of our goals here at SMBmarketer.com is to feature advice articles and snippets to help guide you through this process.

I highly recommend this article, “The Do’s and Don’ts of Pitching Your Small Business to a Reporter”, by Joe Pompeo, recently featured on OPEN Forum. The author provides some succinct advice to small business owners to avoid common mistakes when approaching editors.

Be sure to also check out my feature article,”Using Press Releases to Market Your Small Business.”  Issuing press releases on a regular basis keeps your company top of mind with prospects and customers, and builds awareness for what you do, and the value you provide.

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