Smart Marketing Basics

Do you have a marketing playbook?

The discipline of marketing spans a wide list of topics, domain knowledge and skill sets. As a result, small businesses looking for simple, yet practical ways to get started marketing their business quickly become overwhelmed by the depth of the profession.  Rather than becoming overwhelmed by all the possibilities, small businesses should focus on executing a few smart marketing plays.  In the world of sports, it’s easy to understand the concept of a team playbook.  Playbooks consist of basic tactics that a team must perform in order to have any chance of winning the game.  By following a “smart marketing playbook” philosophy, you can differentiate your organization from its peers, and put mechanisms in place that can drive real sales growth. 

Most small businesses are created to address a basic market need or to solve a specific customer problem.  Entrepreneurs, while skilled at building and delivering a specific product or service, often lack experience in the marketing fundamentals necessary to grow their businesses.  After exhausting their rolodex of contacts for sales leads, these “do-it-yourselfers” turn to the web for help.  While the Internet provides access to a wealth of information, most marketing websites are designed for marketing professionals in active practice in corporate or agency environments.  As a result, small business owners struggle to sort through these online resources for some easy ways to get started. 

Instead, small businesses should focus on executing a few smart marketing plays. Summarized in this free article download, “Ten Marketing Basics for Your Small Business,” are some basic plays that small- to medium-sized organizations can use to effectively grow their business.  The article discusses tactics such developing a marketing message, building awareness for your company, email marketing, and more.  Think of it as a top ten list of things that smart marketers do to craft a fundamental marketing program in their organization.  To download the free article, go to

I hope you enjoy it!


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  1. How Technology VARS and Resellers can benefit from PR « Smart Marketing Basics pingbacked on 7 years, 2 months ago


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