Smart Marketing Basics

Writing Winning Press Releases

I wanted to share this great post from the American Express OPENForum site, which features lots of great small business tips and how to articles on marketing. Author Shira Levine wrote a post titled, “How to Write a Winning Press Release: The Step-by-Step Guide.”  To read it, go to this link,

It talks about good basics for press release writing, such as creating compelling headlines, using keywords throughout your release, and having a good introductory paragraph that summarizes your announcement.

At, we whole-heartedly endorse these tips, and have built our Press Release Tutor™ online interactive template that incorporates these tenets. But you know the saying, easier said than done. That is why we created an interactive template that walks you step-by-step through the process of creating a release.  Reading an article is one thing, but retaining it completely and applying it to practice is another.

In 5 easy steps, the Press Release Tutor lets you create a compelling and consistent message, select from several different announcement types, and then automatically creates a draft for your review and final edits. We would love your feedback on the Press Release Tutor tool; you can check it out at:


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