Smart Marketing Basics

Email Messaging Templates for Small Business Marketers

Most small businesses are created to solve a specific customer problem, fill a gap in the marketplace, or to turn a passionate hobby into a commercial business.  However, it’s simply not enough to get your product ‘production-ready’ for shipping, and ‘sales-ready’ for customers. You must generate demand for your offerings with your target customer.  See below for more insights, as well as a link to more information on some new templates that can help you.
For small business marketers, email marketing provides a cost-effective approach to targeting your markets, either by industry, organization type, specific user profile, or by geography.  Additionally, email marketing is extremely measurable, allowing you to course-correct if you are not getting the results you want.  Email marketing also allows you to test out new product ideas, marketing messages, and promotional offers to test groups, before launching them in full force to the mass market.  It’s easy to see why email marketing can give you a lot bang for your ‘small business marketing’ buck.
Developing a program that incorporates email best practices and effective messaging concepts is critical to your small business success.  Not only will you need to invest in some email system infrastructure, you must invest time into developing a solid marketing message that incorporates the three C’s.  Successful email campaigns require clear, concise and compelling messages that articulate who you are and the value you provide. In order to pass the ‘so what?’ test with your readers, your email message must: 1) quickly identify with the reader and their particular pain or need, 2) promise sufficient value or a compelling benefit, and 3) provide a follow-up step or a call to action for the reader to take. 
Creating successful emails messages is a lot like cooking – it’s important to use the right recipe of ingredients for the end result to turn out well.  For email campaigns, your recipe should include an attention-grabbing headline that commands your readers’ attention, followed by a subhead that helps begin your conversation and persuades them to read the introductory paragraph.   This first paragraph must identify with their pains or challenges, and offer up a value promise that will appeal to them.  Use quotes or industry research to help build credibility for your offering and to validate your message.  Featuring a “call-to-action” is critical in any email you send out, because you want to give your readers to take a “next step” to take to get more information.
Don’t worry if you aren’t a good cook!  Low cost email templates are available that can make this task easy for any small business looking to promote new products, new services, special events or promotions. recently announced a new series of Email Templates that can help small business marketers to easily structure effective email messages (read press release). Rather than using “trial and error” tactics, small business marketers can now quickly create professional emails using easy-to-use, low-cost templates. Email Templates can be used to promote a new product or service, customer win, special event, and special promotion. For example, the New Product email template walks users through creating each message component, such as the headline, introductory paragraph and the call to action. An illustrative example is included with each template.  These Email Messaging Templates are now available for only $6.95 each, and can be downloaded by going to: Remember, in this era of SPAM, your message must resonate in seconds with your reader!  Keep your content short and simple, with the goal of getting your reader interested in learning more about what you do.   When it comes to email performance, a clear and compelling message will always trump fancy design or graphics. 


Trackbacks & Pingbacks

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  1. * Business News says:

    Hey, nice article, thanks.

    | Reply Posted 9 years, 6 months ago
  2. This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

    | Reply Posted 9 years, 1 month ago
    • * skwatkins says:

      Thanks, Brandon. In addition to our free articles, we offer low-cost templates for basic marketing tactics that small businesses can download. Our goal is to make it easier to get started.

      | Reply Posted 9 years, 1 month ago

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