Smart Marketing Basics



Press Releases – How to Convince Your Colleagues to use Press Release Marketing

The goal of SMBmarketer.com is to provide simple marketing plans and templates to small business marketers and entrepreneurs who need simple, actionable tools to help them get started in marketing.  Smart Marketing Basics, our blog discusses simple strategies to help small business owners grow their business, while our featured articles provide more insight into the ten smart marketing plays that can help make your business successful.

Previously, our we featured a post called “Press Release Tips for Small Business Marketers” which recommended some free articles on the subjects of common “do’s and don’ts” of pitching your small business to a reporter, and how to use press releases to market your small business.  These are great resources available at no cost to you.  Be sure to check out this post if you have not seen it yet.

I have heard from other marketing professionals that often times they need help convincing their colleagues, business partners, value-added resellers and other key stakeholders they work with, of the importance of Press Release marketing.  While writing press releases to promote your small business is a “no brainer” strategy to many professional marketers, they often times have to influence their corporate peers to support this activity.

To address this request, SMBmarketer.com has introduced a new, low -cost marketing template, a ready-to-use presentation slide deck available today for only $4.95 from our Marketing Templates Library:

Using Press Releases to Market Your Small Business – A PowerPoint Presentation

Using Press Releases to Market Your Small Business - PowerPoint Presentation

Using Press Releases to Market Your Small Business

Download this 15-slide presentation on how to use press releases to promote your small business. It talks about how the press release has evolved from being a simple news communication device, to a broader tool that supports your marketing, sales, and search engine optimization efforts.  It illustrates when to use press releases and how they can be used in a variety of ways, in an easy to follow format. 

Get your partners and stakeholders on board immediately to support your press release marketing efforts by downloading and presenting this presentation at your next sales meeting, or online marketing event.  Visit our Marketing Templates Page at: https://www.smbmarketer.com/marketing-plans-and-templates/

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