Smart Marketing Basics



Press Release Distribution Strategies for Small Business

Investing in writing press releases to market your small business is an important investment that can yield high rewards, for low dollars.  Once you have created your press release, it is important to develop an appropriate distribution strategy for sharing your news with key stakeholders for your business.   Press releases can be posted on your website, emailed out to customers, and used by your sales team to cold call prospects. 

Where possible, you should also send your press releases to appropriate news media so that you can gain media exposure for your business and start building relationships with the reporters and journalists that follow your market space.  If you are just getting started with your journalist outreach, you should investigate using a newswire service, such as BusinessWire, Marketwire or PR Newswire. 

Yes, in our current environment of social media communication tools, newswires might seem out of date, but they do play a critical role, and provide significant value when if comes to helping you with your search rankings.  I came across a good article/blog post that provides more insight into newswire services, called The Changing Role of  PR Newswires, from GlobalPRblog.  Be sure to check it out.

For more tips on how to distribute press releases, download the Press Release Distribution Checklist, on the Marketing Plans and Templates page of SMBmarketer.com.  The Press Release Distribution Checklist is a low-cost, easy-to-follow marketing planning tool that walks you through what to do next after drafting your press release, including appropriate reviews and approvals, and a 10-step press release distribution strategy.

 

 

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