Smart Marketing Basics



Helping Small Businesses Write Press Releases Quickly and Easily

I was asked recently to contribute to a business column on the one tip I could give to small businesses that struggle with creating press releases, and thought I would share that insight here in the Smart Marketing Basic blog.

I have been writing press releases for B2B companies for more than 20 years, and the best tip I have for writing press releases is to create a standard template that you can use over and over again.  Once you develop a successful recipe or format based on good writing fundamentals, you can crank out press releases pretty quickly.

Your template should include:
1) A boilerplate company message that is used consistently in every release
2) 1-2 Keyword phrases that you feature in every headline
3) A standard quote structure for developing customer or company executive quotes
4) A call-to-action that tells your readers where to get information
5) Contact information so readers know who to call for questions and interviews.

Strive to create specific templates for your most common releases, such as new products, customer wins, and events or seminars.  By always starting with your template, you can quickly create professional press releases that can effectively and inexpensively promote your small business.

If you would like more information on press release templates, simply Google “how to write a press release” and many search options will come up with free to low-cost templates. You can also check out our available templates on http://www.SMBmarketer.com, by going to: http://www.SMBmarketer.com/marketing-plans-and-templates

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