Smart Marketing Basics


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The following is a list of all entries from the Social Media category.

How Social Media Can Improve Small Business Marketing

Need a few tips on how social media can improve entrepreneurship?  Well, I can point you to 98 of them! 

I recently contributed to another article put together by Toilet Paper Entrepreneur, which collected quick tips from several small business marketing experts to create an article titled, “How Social Media Can Improve Entrepreneurship“.  Be sure to check out this article; my contributed tip is #60 out of the 98 total (read tip below).

#60.  Combine Blogging and Twitter for a Double-Whammy
Entrepreneurs must market their expertise, and a great way to do this is with a blog.  Blogs get found by search engines, driving traffice to your site.  each post can easily be broadcast via Twitter earning you more followers and business leads.

Remember, a “must-do” small business marketing strategy is to leverage your own content and industry expertise to build awareness for what you do, and the value  you can provide.  Tactical examples include creating customer case studies, hosting educational webinars, and speaking at industry events (see my previous blog post about this).  Each of these events is worthy of writing and issuing a press release.

Writing press releases doesn’t have to difficult or costly, as there are many good templates available to help you get started.  What is important is to get the message right – your press release must be written in a professional manner to be clear, concise and compelling.  For more help on the topic of press release templates, check out my previous blog post, Five Fast Tips, and check out our templates available at SMBmarketer.com.



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