Writing Press Releases to Promote Your Small Business
Getting started marketing your small to medium-sized business can quickly become overwhelming. Whether you are an entrepreneur or business principal, or an internal marketing manager, there are many tactical approaches to consider. Recognize that the discipline of marketing is broad and deep, and best practices can vary based on your vertical market, and whether you sell B2B (a business that sells to other businesses, who in turn sell to another end-user) or B2C (a business selling directly to consumers). After 20+ years as a marketing professional, I do recommend a couple of smart marketing basics, one of which is Public Relations and writing press releases to promote your successes and accomplishments.
Writing press releases to promote each of your business successes is a easy, actionable strategy that can fits any marketing budget. What results can you expect you ask? Issuing press releases regularly helps to keep your company top of mind with prospective customers; it builds awareness for what you do, and the value you provide; and it is a “smart marketing play” that can get your company known.
The press release has also evolved, from a simple news announcement sent only to journalists and media outlets, into a powerful marketing tool for organizations of all sizes. With the Internet and social media venues as prominent communication vehicles for both business and consumer audiences, readers can come across your news in several places, and can take multiple actions after viewing your announcement. For example:
- Press releases can be indexed by Yahoo and Google, and shown in search engine results.
- Press releases can be posted to your company website and optimized with your keyword phrases to improve your search rankings.
- Press releases can be re-tweeted by readers to their followers on Twitter, who share the same interests.
- Press releases can be used by your sales teams as conversation starters on cold calls.
- Press releases can be pushed out to mobile phones, through RSS feeds, and redistributed to news syndication and aggregator sites.
- Check out our marketing templates downloads page
- Access our Press Release Tutor interactive templates, and
- Subscribe to the Smart Marketing Basics blog for continual marketing tips and help.