Smart Marketing Basics

Writing Winning Press Releases

I wanted to share this great post from the American Express OPENForum site, which features lots of great small business tips and how to articles on marketing. Author Shira Levine wrote a post titled, “How to Write a Winning Press Release: The Step-by-Step Guide.”  To read it, go to this link,

It talks about good basics for press release writing, such as creating compelling headlines, using keywords throughout your release, and having a good introductory paragraph that summarizes your announcement.

At, we whole-heartedly endorse these tips, and have built our Press Release Tutor™ online interactive template that incorporates these tenets. But you know the saying, easier said than done. That is why we created an interactive template that walks you step-by-step through the process of creating a release.  Reading an article is one thing, but retaining it completely and applying it to practice is another.

In 5 easy steps, the Press Release Tutor lets you create a compelling and consistent message, select from several different announcement types, and then automatically creates a draft for your review and final edits. We would love your feedback on the Press Release Tutor tool; you can check it out at:

Do you have a marketing playbook?

The discipline of marketing spans a wide list of topics, domain knowledge and skill sets. As a result, small businesses looking for simple, yet practical ways to get started marketing their business quickly become overwhelmed by the depth of the profession.  Rather than becoming overwhelmed by all the possibilities, small businesses should focus on executing a few smart marketing plays.  In the world of sports, it’s easy to understand the concept of a team playbook.  Playbooks consist of basic tactics that a team must perform in order to have any chance of winning the game.  By following a “smart marketing playbook” philosophy, you can differentiate your organization from its peers, and put mechanisms in place that can drive real sales growth. 

Most small businesses are created to address a basic market need or to solve a specific customer problem.  Entrepreneurs, while skilled at building and delivering a specific product or service, often lack experience in the marketing fundamentals necessary to grow their businesses.  After exhausting their rolodex of contacts for sales leads, these “do-it-yourselfers” turn to the web for help.  While the Internet provides access to a wealth of information, most marketing websites are designed for marketing professionals in active practice in corporate or agency environments.  As a result, small business owners struggle to sort through these online resources for some easy ways to get started. 

Instead, small businesses should focus on executing a few smart marketing plays. Summarized in this free article download, “Ten Marketing Basics for Your Small Business,” are some basic plays that small- to medium-sized organizations can use to effectively grow their business.  The article discusses tactics such developing a marketing message, building awareness for your company, email marketing, and more.  Think of it as a top ten list of things that smart marketers do to craft a fundamental marketing program in their organization.  To download the free article, go to

I hope you enjoy it!

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